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Improving Customer Service with CRM

Customer service is the number one concern of companies in Singapore. While many large companies think that customers are dependent on them, it is actually the other way around. Customers have the power and the flexibility to switch providers and influence the reputation of a certain brand.

Doing business these days, when consumers are aggressively demanding and the competition is extremely stiff, it’s only reasonable for businesses to hone their customer relationship management. By taking your customers seriously, no matter how big or small your transactions are with them, you can develop strong relationship with both of your new and repeat clients.

The Importance of Great Customer Service

In any business, a large percentage of transactions depend on customer experience. Great customer service opens the door for better sales opportunities and wider network. How can you not take the matter seriously?

For business-to-business transactions, better relationship you have with your clients means better chances for you to become their business partner. This partnership may run for years, ensuring long-term sales with them.

For individual consumers, the nature of your customer service varies widely. Ensuring a pleasant and speedy service and an honest and straight-to-the-point response to a complaint can be the difference between getting recommendations and bad-mouthing your company.

If you do not have customer service team in your company, which many SMEs in Singapore don’t, consider getting one even if you are not at the point of needing it yet.

Technology and Customer Service

An excellent customer service made easy with crystal dash in singapore takes a well-trained staff and right business culture. However, if you add the right technology, you will surely exceed customer expectations.

Let’s first take a look at the business culture: a company manager or owner that treats his staff poorly will also likely to find the same staff treating its clients the same way. Remember that the best customer service comes from happy and motivated staff who are eager to find solutions to customer issues, even if it means extending a call or doing additional research themselves.

Secondly, you need to train your people to have the right skills for good customer service. This is not just a matter of teaching them troubleshooting skills. Rather it’s imparting the right set of skills for them to be able to provide great customer service.

Technology works by complementing these positive foundations for a better customer relationship management. The right CRM system will greatly help in managing customer relationship and the efficiency of your customer support team. Here are a few ways a CRM software can improve the experience you provide to your consumers.

  1. Establishing Personal Relationships

With the help of your CRM system, you can personalize your communication with your customers. Your cloud CRM stores not only the names and contact numbers of your clients, but also phone calls and emails you have exchanged with them.

Use the information to your advantage by addressing a customer by their first name and incorporating data that you know about them onto your email. Personalize every communication, and you will see how your client’s appreciate your company and take the time to know your products and services even more.

  1. Keeping in Touch

Communication is the key to a successful relationship—romantically or business-mindedly speaking. Every discussion you have with a client influences their decision whether or not to come back for your services. You always have to put your best foot forward every single time, or you will lose them.

Fortunately, you have CRM software to help you with it. With its advanced customer relationship management tools, you can easily keep in touch with your customers. Since CRM provides a vast client database, all you need to do is just give them a follow-up call. The system will take care of providing your clients with updates, offers, sales campaigns, promotional news and other initiatives. Your CRM system also has the capability to segment your customers and address the right consumers with the right message, rather than emailing all of them the same information.

  1. Surveying for Your Customer’s Needs

Today, customers are very vocal with their needs and opinions through various channels, like the social media. So, if you want to be updated of what’s hot and not, you better start getting the opinions of your target market.

One of the effective ways to do this is to send your customers a survey through your CRM’s email marketing feature. Ask about what your consumers think about your offered services or products and what you can do to improve them. This way, you will show your patrons that you care about bettering their experiences with your company.

  1. Keeping Up With Consumers

Consumers do not only want to be listened to; they also want to be quickly responded in the condition they want. Meaning, your consumers want you to respond at the time, manner and place they want.

Since most customers have online access to offers and sales management teams of your competitors, you would also want to keep up with the pace when presenting your offers. In simpler terms, you and your team must be mobile.

When a huge deal is at stake and it only is a matter of minutes before a prospect client decides, it is crucial to be able to access your database and offer a potential customer a more suitable product. A Cloud CRM will give you just that. The cloud-based storage allows your sales management team to provide better customer experience and access sales reports anytime, anywhere to help them follow up on leads.

With all these functions, there’s no doubt that CRM can help improve your company’s quality of customer service. With its features such as client information database, sales reports and marketing analysis, you can serve your patrons in a faster and more convenient manner.

How Hiring a Managed IT Services Provider Saves You Money

Budget-conscious business owners in Singapore are constantly on the lookout for ways to trim down their operating costs, while staying updated with the latest technological trends in their respective industries. Technology is considered as the backbone of your business, which is why it is in your best interest to hire a managed services provider (MSP) to ensure that everything is running efficiently and properly, as well as to save you some money. With that in mind, we listed down some other ways on how your trusted MSP helps you save extra money, while ensuring that your IT system is in its tip-top shape.

1. Increased System Reliability and Uptime

Unforeseen technical issues and system downtime can cripple any business’s productivity level and affect their overall profits. Every minute your IT staff spends on fixing a technical problem is also the number of minutes wasted on something that is not directly contributing on the earnings of the company. But by hiring a managed IT services provider, you will have a professional managing and monitoring your systems round-the-clock – thus, allowing your employees to focus on things that help in generating the company’s income.

2. Certified IT Specialists

Although this is not applied and observed on some MSPs, most firms still require that their technical staff keep up-to-date with the technical certifications in their area of expertise. While this doesn’t directly contribute to an increased earnings for the information technology company Singapore business, it does relate to the number of hours they need to use to resolve a complex problem or to get things done properly. These shorter times is what increases your employees’ productivity and decreases the time spent on fixing system issues.

3. Improved Vendor Connections

Chances are, some managed services provider in Singapore do not have an employee for every single aspect of an IT system. Most likely, they only have several desktop technicians, a network engineer and a Windows engineer. If the MSP firm is large enough, then they might also have a virtualization engineer. Yet, even if they do not have someone to cater to your specific IT needs, chances are they know someone who specializes in that area through their with other MSPs. Most of them have a very tight knit relationship with other vendors in the country. They usually offer this option at a reasonable rate, allowing you to save on effort, time and money on finding and hiring a specialist on your own.

4. Better System Maintenance

Any technological equipment requires regular preventive maintenance to continue operating efficiently. Managed IT services providers save you money on this area by including the maintenance into their contract. Common issues like patch releases and system updates should be administered to optimize the lifespan of an equipment. Hardware limitations like network bandwidth and available RAM also need to be monitored so that lapses in their performance can be easily prevented. By proactively monitoring these issues, you will be able to limit the inconvenience of taking some time out of work just to deal with them.

5. Enhanced Business Processes

Business processes often get altered as people try to find ways that work best for them to complete a specific task. Unfortunately, this could lead to system inefficiencies and inconsistencies that can significantly affect employee productivity. Hiring an MSP will help you in standardizing these processes in a way that saves you both money and time.

6. Better Investments

Your company’s technological investments are crucial for the development of your business, and your IT specialist should be acting as an advisor as to which equipment you should be investing in. Making such a big decision could lead to a horrible mistake or it could take your company to the next level. Your managed services provider should give you some insights about the latest technology advancements and industry trends, while also providing counsel about the technological and financial ramifications of adopting these innovations.

7. Deeper Knowledge Base

With their diverse staff of technicians, engineers and administrators, managed services providers have the ability to acquire larger and deeper knowledge base that will help in quickly solving IT system issues. The best MSP firms use a system that monitors and stores all the necessary step taken to resolve specific issues of their clients. With this, similar system issues can now be easily resolved by using the previous cases as an outline. That’s one more great reason to why hiring a reliable managed IT services provider is the way to go.

8. Enhanced System Security

Having efficient system security measures helps in preventing costs in several ways. Maintaining a good level of system security is crucial for your company’s future, since it helps in avoiding legal penalties related with client data breach and preventing permanent loss of important business data. A good MSP offers services that will help in ensuring the security of your network and in protecting you in case a data breach occurs. It can be accomplished through a wide range of IT services like cloud backup or disaster recovery planning.

If you are still using one of your employees who knows a thing or two about computers, then it’s about time that you give your company the IT services and support it deserves. Managed services provider has long proved to be a cost-efficient choice, so make a switch now and see the difference it can make in both your daily operations and in your spending.

How Restaurants Can Makes Customers to Spend More

Singaporeans love different dishes and cuisines. If you go around Singapore, you will find various themed restaurants from Italian to Greek, Thai, Vietnamese, Chinese and many more. Eating out is common here that there are others who do not care how much they spend just to eat delicious foods. Knowing that, restaurants are keen on providing the best service as a way of enticing their customers to spend more.


If you are a restaurant owner, of course you will use different tricks to entice your customers. This will translate to more profit, yeah? But how can you trick your customers to spend more? Here are some tips that you can consider:

  • Do not use dollar signs: When you are building your menu, forget about the dollar sign. Just put the number without it because customers will be reminded that they are spending money. The number is enough reminder that they are spending money, do not stress it further.
  • Get tricky with numbers: There are other restaurants that put cents in their menu. If you want your menu to be cleaner and simpler, forget about the cents.
  • Use exceptionally descriptive language: Items that use exceptionally descriptive language tend to sell more. Beautiful words are more appealing than simple ones.


  •  Think of warm names: If you want to entice your customers, you should know that giving warm names on the menu can make a difference. For example, Aunt Mary’s potato salad or Grandma’s famous homemade cookies.
  • Employ ethnic food terms: You can also employ ethnic food terms when you name your dishes. For example, if you specialize in Italian cuisine, your dishes must sound Italian.
  • Highlight special foods: You should visually highlight special foods. Your menu should be designed in such a way that it highlights special and expensive foods. You can for example bold and fancier fonts with delectable photographs.
  • Know reading patterns: Do you know that there is such thing as analysing your customer’s reading patterns? There are series of eye fascinations called scanpaths that you can use. Scanpaths will give you an idea of how people read things. In the case of restaurants, you should put your expensive items in the upper right corner of the menu board because it is where your customer’s eyes go first. You can use this to your advantage.

Hopefully the things mentioned above can help you with your profit and customer satisfaction. Restaurant business is complicated and it will make a difference if there are few tricks up your sleeve. If you are the customer and you do not want to spend more money, you have to look for the tricks mentioned above to avoid pitfalls.