With a goal to make style attainable and fashion approachable, Favourites.sg connects its readers with good expert advice while providing them with fashion tips and insider information from all over the world. The website is platform that focuses on everything that has something to do with beauty and fashion – the best beauty products out in the market to the latest fashion trends and the timeless instructional how-to’s.

Favourites.sg has grown into an editorial destination that delivers premium and original content that speaks to the community and inspires them to become a trend influencer. Other than that, the site also features several articles that has something to do with career development, health and relationship.